Target Audience

Target audience

Malevolent phantom

The horror genre is usually focused and aimed at men, this is because men seek thrill and excitement from films and this need is fulfilled in this genre. Women on the other hand prefer a journey and a intense deep plot which they can focus on and immerse themselves into. Our film 'Malevolent Phantom' should, and will satisfy both genders, including the emotional softer side in which the female audience emphasises with and also the gritty, tense horror in which is expected my predominately men who watch this genre.

For our film we aim to certificate it a '15', this is because we feel we can appeal to many people at different ages giving us a vast and large audience.. As you can see the statistics above are for a film similar to ours called ‘The Cabin in the Woods’. We have chosen to compare with this film as with believe this is quite like ours and we will be aiming our film at 15-34 years old. The cabin in the woods is of the horror genre just like our film and includes lots of similar concepts. As it is a horror we will be aiming mainly at the male audience as 61% of our audience will be male therefore we hope to use a gripping plot to attract our male audience.